30 Jan Guest Blog: What Customers Expect From The Trades Now.
The pandemic has caused rapid change in how business is done, trending towards advanced digitalisation and a focus on customer service and satisfaction.
The trend hasn’t slowed, and with businesses bouncing back, the competition has never been fiercer. A reliance on “stress-free” customer experiences has dominated the market, meaning there’s a set level of expectations from Trades businesses – a benchmark of sorts.
Here are a few of the things customers expect from your Trades business now:
A Fast-loading, Mobile Website: This is your online storefront, and as such, is your customer’s first impression of your business. If it loads slowly and is not mobile-optimised, your customers will think your business, likewise, does not cater to their needs. Having a solid, mobile-friendly website is an important first step in the customer experience.
Multiple Payment Options: Since the pandemic, modes of electronic payments have skyrocketed, such as credit cards, digital wallets, tap-to-pay and more. In response, customers expect that their preferred payment options are available. This means you’ll need to provide multiple payment options – otherwise, they’ll likely move to a competitor that does.
A Full End-to-End Service: There’s no point in having a slick website and multiple payment options if you’re late on quotes or have paper invoices. A strong digital experience starts from the moment a customer finds your business online, all the way past payment and onto leaving a review. Making this entire cycle the easiest possible for your customer will not only reward you with a positive review at the end, but will lead to natural word-of-mouth and an increase in your business’s reputation.
Here at Thryv we know it’s hard to manage all of this and run your business, so we’ve made it easier for you! Check out Thryv’s all-in-one business management software specially designed for Aussie trades businesses here.
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