02 Feb GUEST BLOG: BOOST YOUR PLUMBING PIPELINE
What if there was a simple way to expand your plumbing business and increase revenue – all without having to put on extra staff, or outlay thousands for new equipment?
The secret is to build referral arrangements with other trusted tradies or businesses, offering similar or related services.
As a specialist SEO Agency, we often get asked if we can help with website design, social media and the like. Rather than disappoint our clients, we reached out to some other businesses in these fields with a view to establishing a referral relationship. Once we were confident of their ethics and the quality of their work, we formalised the arrangement and the boost to our leads began.
Obviously both businesses benefit as we refer clients back and forth – but the biggest bonus is that our clients benefit also. They trust our recommendations, knowing that the other business has already been vetted and approved by us.
So how does this work for tradies? Let’s take plumbing as an example. One of our clients specialises in ‘no dig’ pipe and drain relining and has a similar program in place, to help plumbers tap into a whole new stream of business (forgive the puns!).
SIZE UP YOUR PLUMBING BUSINESS
A referral partner can add extra capacity to your plumbing business, making it a much more attractive proposition when you are tendering or quoting for commercial, industrial or other big projects.
While you can provide the usual maintenance work, by partnering with a pipe relining specialist you can vastly reduce the amount of time that major pipe repairs would normally entail. Your commercial prospects and clients will be much happier to hear that the work can be done in just 3 days, instead of disrupting their business or even closing it down for two full weeks!
NO MORE BAD NEWS FOR CUSTOMERS!
Having a pipe relining specialist on call will also mean that you don’t have to be the bearer of bad news for your residential customers. Nobody wants to hear that their beautiful bathroom tiles, bathtub and other fixtures will need to be ripped out to enable repairs!
As always, it pays to do your homework when it comes to choosing the other businesses you are partnering with. There is always the possibility of encountering an unscrupulous business owner who will try to poach your clients or otherwise take advantage of you.
CHOOSE WISELY
However as a rep from Nuflow Brisbane South explains: “Word amongst tradies spreads fast. We’d quickly find that there’d be no more plumbers wanting to work with us if we didn’t do the right thing!”
The company has a Plumbers Alliance rewards program, to foster referrals both ways. They pass on the standard plumbing enquiries to you, while they can take care of the drain and pipe blockages and repairs that might be out of your league as a small business.
“We work only with existing stormwater drainage and relining – that means NO new connections, roofing, gas, electrical, installs, and general maintenance – we pass all of that work on.”
In addition to shared revenue, members of the Plumbers Alliance have the opportunity to receive other rewards and incentives such as gift cards, gourmet hampers and tickets to the footy.
Once you are a member, it’s as simple as sending them your camera footage or notes, and they will provide you with an upfront quote.
Interested in finding out more? If your plumbing business is located in the Brisbane South, Ipswich or Logan area, you can find out more by calling the team on 3277 8401 today.
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