I’m Stacci Chisholm, founder of Step Ahead AI Services. I’m a shearer, still on the handpiece, and I run this business from our farm in Manjimup WA. So I’m not guessing at your world, I live in it.
Trades businesses are the only businesses I work with. No corporates, no side quests. I’d rather be exceptional in one lane than average across ten.
I know the admin doesn’t knock off just because the crew did.
I custom build AI systems for trades businesses. Not drop-in templates. I learn each business first: your services, your area, how you like your customers spoken to, your current systems. Then I build around it.
What that looks like:
– Integration with most of the job management and accounting tools you already have in place, like Fergus, ServiceM8 and more. I work with what you have, not replace it.
– 24/7 voice AI answering the calls you can’t get to. Takes bookings, transfers calls, sends you call summaries.
– SMS systems that hold real two-way conversations, so a customer can reply and actually get sorted rather than cop a one-way blast.
– Website chat that books jobs instead of just collecting names.
And here’s the bit I’m big on. The personal touch. It still matters, and nothing I build pretends to be human. It’s upfront that it’s AI. The surprise is how conversational it can be. You can give it banter. You can teach it to joke with your regulars if that’s the kind of business you run. Customers know it’s AI, they just don’t mind, because it actually helps them.
If you’re already paying for ads, my job is lead management: making sure every enquiry you’ve paid for gets answered, followed up and booked instead of dying in voicemail.
Everything is built, tweaked and maintained by me personally right here in WA!
Don’t take my word for any of it. Jump on stepaheadai.com.au and try to break my live chat. Two minutes and you’ll know what custom really means.
