Ready to go from behind the scenes basics to CEO-level confidence?
Say hello to CEO Circle, the only women in trades program designed to give you the skills, support and community to back yourself in business (and beyond!).
Welcome to everything you've been missing.
Hi, I’m Verity, founder of TradieWives and your business bestie. I built CEO Circle because I’ve been exactly where you are. I left my corporate career to help my husband with his trade business and spent years figuring it out the hard way. CEO Circle is everything I wish I’d had — the coaching, the community, and the tools to help you run your business like the CEO you already are, without having to figure it all out alone.
Imagine being able to transform your trade business from the inside out. Now, you can.
In CEO Circle you’ll learn how to:
Take control of your cashflow and finally know your numbers
Set and smash your business goals with expert coaching and accountability check-ins
Stop second guessing yourself and start leading your business like you mean it
Get found online and attract the kind of clients your business deserves
Manage the mental load of running a trade business without burning out
Ask the questions you've always been too embarrassed to ask, there's no shame here!
Curious? Book a free chat with our team.
Meet your expert coaches.
Say hello to the faces behind Australia's only trade business coaching for women. Each weekly coaching session will be led with theory, followed by Q&As.
Verity Hare
TradieWives Founder & Your Business Bestie
She turned a shower thought into Australia's largest community of women behind the trades, and now she's here to help you find the right direction in yours. Verity left her corporate career to work alongside her husband in his trade business and quickly realised there was nowhere for women like her to turn, so she built it. Over six years of facilitating a community of 31,000+ women, she's developed a unique understanding of the patterns, pain points and opportunities within trade businesses. She's the go-to person for guidance and a trusted sounding board for those seeking clarity and direction. Inside CEO Circle, she hosts monthly coffee catch ups where you can brainstorm, connect and get the support you need to smash your business goals.
Tamika Johnston
Business Systems & Profitability Coach (Trades)
She went from co-owning a construction business and holding it all together, to helping other trade businesses do it smarter. Tamika knows the tradie world from the inside out. As a former TradieWife and construction business co-owner, she's lived the long hours, the financial uncertainty and the constant juggle of family life while her partner was on the tools. That experience is exactly what makes her coaching so effective. Inside CEO Circle, Tamika brings her hands-on, no-fluff approach to solving real operational pain points, helping TradieWives tackle undercharging, inconsistent quoting, cash flow stress and admin overload, with monthly coaching and accountability calls to keep you moving forward.
Nicky Veenvliet
Leadership, Confidence & Mindset Coach
She's coached hundreds of women through the messy middle, where the skills are there but the confidence is still catching up. Nicky knows what it means to carry responsibility while battling internal self-doubt. With a background spanning high-pressure leadership roles, business ownership and raising a family, she brings both real-world experience and practical tools to every session. Inside CEO Circle, Nicky helps TradieWives break through imposter syndrome, quiet the self-doubt and shift from feeling like the helper in the business to becoming a confident, decisive leader, with monthly sessions focused on identity, mindset and self-led leadership.
Karen Hillen
Human Resources & Employee Management Coach
She's both a TradieWife and an HR expert with over 30 years of experience, which means she understands the people challenges of running a trade business better than almost anyone. Karen has spent three decades helping small and medium trade businesses confidently manage their people, navigate compliance and handle the kind of tricky staff situations that keep business owners up at night. As a long-standing member of the TradieWives community and a TradieWife herself, she brings both professional expertise and genuine lived experience to every session. Inside CEO Circle, Karen helps TradieWives manage their people proactively and without fear of getting it wrong.
Dalel Macintyre
Website & SEO Coach
She's been helping trade businesses inside the community get found online for over five years, supporting clients with web and SEO coaching that you can actually understand. Dalel is a digital marketing specialist who knows exactly what's holding a trade business website back and what actions will actually drive enquiries. With expertise across SEO, website design, Google Business Profile optimisation and content strategy, she cuts through the technical jargon and replaces confusion with clarity. Inside CEO Circle, Dalel helps TradieWives take control of their online presence, show up on Google and generate consistent leads without the overwhelm.
Hang on, how do I know if this is for me?
You're ready to stop figuring it out alone and get the support you deserve
You want expert guidance on the finances, marketing and mindset behind running a trade business
You're doing the work but feel like something is missing — structure, confidence or community
You're ready to find your people and stop doing this by yourself
You're done chasing your tail and ready to start running the show
Featured courses library:
Log in from anywhere and complete at a time that suits you.
Money Foundations
for Trade Businesses with Money Mentor Clare Wood
Talking about money can feel overwhelming, but it doesn’t have to be! Now you can finally understand the numbers behind your trade business. From reading financial reports and pricing for profit to plugging money leaks and planning for the year ahead, Clare Wood makes money simple, achievable and helps you build the financial foundations every trade business needs.
Mental Health & Relationship Support for TradieWives
with qualified Psychotherapist and Counsellor Tracy Proud
Running a trade business is a lot, and it doesn’t just affect your work, it affects your relationships, your headspace and your wellbeing too. This course is here to help TradieWives feel stronger, happier and healthier, in business and in life. Tracy Proud creates a safe space for the honest conversations TradieWives need most, with practical tools to help you and the people around you thrive.
Social Media Foundations
for Trade Businesses with Social Media Guru Ash Edwards
Not sure what to post or where to start? This course takes the guesswork out of social media for trade businesses. From building a strategy and nailing your content pillars to creating reels, writing captions that convert, and understanding your analytics — Ash Edwards walks you through everything you need to show up online with confidence and start turning followers into clients.
Know Your Body
a Women’s Health Series
Let’s take a look at what’s inside
CEO Circle brings together the best women in trade business coaching, all in one place. It’s like having your very own hand-picked team of business besties in your corner!
Here’s what you get inside the program:
CEO Coaching
Four expert coaches, covering all the important elements of running a trade business. Plus personalised support and accountability.
Your onboarding and goal setting plan
All members get access to set their business goals. Our annual membership comes with a one-on-one session to map out exactly where you are, where you want to go and how CEO Circle is going to get you there.
Weekly Call 1 — HR & Employee Management with Karen Hillen
Navigate staff challenges, understand your HR obligations and manage your people with confidence.
Weekly Call 2 — Business Strategy with Tamika Johnston
Practical, no-nonsense trade business coaching covering profit, pricing, systems and strategy.
Weekly Call 3 — Leadership & Mindset with Nicky Veenvliet
Build the headspace and leadership skills to show up as the CEO your business needs.
Weekly Call 4 — Website & SEO with Dalel Macintyre
Take control of your online presence, get found on Google and generate consistent leads without the overwhelm.
6 month check progress and accountability call
A dedicated one-on-one call after 6 months to check in on your goals, celebrate your wins and reset your focus.
Circle Community
An active community of trade business women who have your back. Plus, everything you need in business to grow beyond the coaching calls.
Everything in Connect
The community, connect calls & all the good stuff to see the full list, click here.
Monthly coffee catch ups with Verity
A warm, casual space to connect, brainstorm and get direct support from Verity alongside your monthly coaching program.
Daily community support
Our team and members are active in the group every day, ready to answer questions and cheer you on.
On-demand masterclasses, workbooks and templates
A growing library of expert-led content available whenever you need it, at your own pace.
Complimentary Trade Listing
Valued at $165.00, the annual CEO Circle Membership includes a Trusted Tradie listing to get you in front of 31,600+ TradieWives.
Expert community badge recognition
Stand out in front of our 31,600+ Facebook community with a verified expert badge.
Exclusive discounts and first access
Member-only discounts with partner brands and first access to all TradieWives events.
The only membership designed specifically for women behind the trade.
You've built so much already often behind the scenes and without a roadmap.
CEO Circle brings together the coaching, community and expert support that was always missing for women operating trade businesses. Finally, a membership tailored to back you and your business.
Join a community of women putting themselves and their businesses first.
Ready to back yourself? Let's do this.
Real business change takes time. That’s why CEO Circle is an annual commitment. Choose the payment option that works for you:
(Remember, it’s tax deductible!)
Curious, but still on the fence?
Book a free problem solving call with one of our team and let’s figure out if CEO Circle is the right fit for you.
FAQs
What do I get when I join?
From day one, you get a 1:1 onboarding and goal-setting call, access to weekly live coaching sessions, monthly coaching with Tamika and Nicky, quarterly accountability calls, coffee catch-ups with Verity, daily community support and a growing library of on-demand masterclasses, templates and tools. Plus a complimentary Trade+ directory listing and expert badge. Not to mention that unmistakable feeling of “I can do this!”
How long is the program?
CEO Circle is an ongoing monthly, quarterly, and annual membership. We recommend committing to at least 12 months to get the full benefit of the coaching, community and content.
What if I can't make the live sessions?
No worries! All live sessions are recorded and available for you to watch the replay at a time that suits you.
How much time do I need to commit each week?
We recommend setting aside a couple of hours a week to get the most out of the program, but it’s completely flexible and designed to fit around your life. We’re not here to add to the juggle, we’re here to make it easier!
Is this membership tax deductible?
Yes. CEO Circle is a business expense and therefore tax deductible. Always check with your accountant for your specific situation.
Who is CEO Circle designed for?
CEO Circle is designed for women who are actively involved in running a trade business, whether you’re the behind the scenes operator, the business partner or the one on the tools.
What kind of support does CEO Circle provide?
Think of it as business support for tradies and the ladies who run the show — covering everything from finance and marketing coaching to mindset, accountability and community.
What are the memberships T&Cs?
You can find our terms and conditions for our paid memberships here
