TradieWives are the driving force behind Australia’s trade businesses — 31,800+ strong, highly engaged and ready to back the brands that back them. We’re proud to be Australia’s leading community and tradie advertising platform.
We started TradieWives because we believed the women behind Australia’s trades deserved better. Better support, better resources and a community that truly gets them. Six years and 31,800+ members later, we’re just getting started.
Advertise to tradies and the TradieWives who run their businesses — 31,800+ women who are actively looking for someone like you.
Word travels fast in a community of women who trust each other.
Reach our community across Facebook, Instagram, our podcast, blog, events and directory.
Be seen as a brand that champions the women powering the trades industry.
From brand awareness to direct leads, a TradieWives partnership turns community into loyal customers.
TradieWives run the admin, manage the accounts and sign off on the spending. Reach the person who actually makes the call.
TradieWives are the women behind Australia’s trade businesses. Some are partners of tradies who stepped in to run the business side. Some are tradies themselves. Most are doing both, and all of them are looking for better ways to manage the juggle of running a business, a household and everything in between.
They’re business operators, decision makers and community champions — women who are managing the books, raising families and keeping everything moving behind the scenes. When TradieWives find a brand they trust, they back it and they tell their people about it.
From trade directory advertising and event sponsorship to podcast partnerships and full corporate packages, there are more ways to work with us than you might think. Whatever your goals, we’ll help you find the right fit.
Become a name TradieWives trust.
This is the most sought-after partnership in the TradieWives community for a reason. As an Industry Insider, your brand becomes the #1 go-to in your category, meaning no other competitor can occupy the same space as you for the duration of your partnership. It’s not just advertising — it’s deep community integration, consistent visibility and genuine lead generation, all backed by a dedicated account manager.
For brands who stand for something bigger.
This one’s reserved for the brands who want to align with the TradieWives mission at the highest level. Corporate Champions are more than just sponsors — they’re long-term, values-aligned partners in a community that’s changing the trades industry. Expect bespoke campaign activations, maximum brand integration and big-time visibility and brand recognition.
Be seen as the expert you already are.
Built for the individuals who serve the trades industry, the Trusted Voice gives you a featured listing in the TradieWives directory, plus visibility within the right community discussions. You’ll also get the opportunity to share your knowledge through educational content, all within a category limited spot to make sure your presence is meaningful.
Conference sponsorship, the TradieWives way.
TradieWives events bring together some of the most engaged women in the trades industry, and as an Event Headliner, your brand is front and centre. Named sponsor recognition, real on-the-day presence and content that lives well beyond the event itself make this one of the most visible partnerships we offer. Spots are limited — join the waitlist.
Tell your story.
More than just an advertising placement, the Campaign Collaborator is a truly collaborative storytelling opportunity custom-built around your brand’s goals. Strategy, creative concept and content plan all developed together — so your campaign lands in front of 31,800+ TradieWives with real intent. Only two spots available per year.
How showing up for community has built valuable connections & trusted brand presence more valuable than brand awareness.
Finlease came to TradieWives looking for a community they could genuinely invest in, one that shared their belief that business is personal, and that the best relationships are built long before anyone needs to make a decision. Over the last three years, that’s exactly what they found.
Working closely with the TradieWives team, Finlease has shown up for the community through interactive activations. Morning teas shouted for local groups, intimate events in Newcastle and the Northern Beaches, where members left buzzing, already asking when the next one would be. And of course, the major at the 2026 TradieWives Conference with a 360 photobooth activation that had queues all day and gave members a moment they actually wanted to share.
THE RESULT
3+ years in partnership. 4,000+ members gifted. 31,800+ community members reached and a brand that members now recommend by name.
How a job management platform builds real relationships with trade families.
THE RESULT
Every campaign averages 300+ comments and 3,500+ views. All organic.
“I love working with TradieWives. It’s one of our highest converting channels, which really speaks to the level of trust the team at TradieWives have built with the community.”– Lisa Kerr, Senior Marketing Manager, Fergus
Our partners range from national brands and industry associations to local service providers and individual consultants. If your product or service is relevant to women running trade businesses, there’s likely a place for you here.
A good starting point is the size and scope of what you’re looking to achieve:
Not sure where you fit? Fill in the enquiry form above and we’ll point you in the right direction.
Yes, book a call with our team and we’ll walk you through real examples of how our partners have shown up in the community, from content series and podcast integrations to event sponsorships and directory features.
Partnership investment is tailored to your goals, tier and campaign scope so we don’t publish set rates. What we can tell you is that we work with budgets across a wide range, and we’ll always be upfront about what’s involved before you commit to anything. Fill in the enquiry form to start the conversation.
