09 Nov Guest Blog: New Billion Dollar Market for Electricians
Electrical businesses in Australia are at the beginning of a new billion dollar market.
Over the next 10-15 years, Australians are expected to buy more than one million electric vehicles.
When someone buys an EV for the first time, they need to install a charger at home. EV chargers must be installed by a qualified electrician. Electricians are pricing installations at between $1000 and $3000.
So, if one million car chargers are installed in Australian homes, that is a market for electricians valued at between $1 billion and $3 billion.
A Golden Opportunity
Australia is at the start of a revolution in electric vehicles (EVs). Sales of EVs in 2021 are more than double sales in 2020.
This is an enormous opportunity for electricians.
Imagine a constant flow of leads into your business from people who have just purchased their first electric vehicle.
Imagine they have just paid between $60,000 and $85,000 for a new Tesla Model 3. They are super excited about their new purchase and want to get it on the road.
They DON’T want to take their new car to the local carpark to use a public charging station. At the carpark there are kids kicking balls around, people crashing shopping carts and birds crapping from the sky.
No, thank you.
They want to charge their new car from the comfort and safety of their own home. They need to install the Telsa home charger in their garage.
And they need YOU to handle the install.
EV’s in Australia
There are now 31 models of EVs available in Australia, with many more expected on the market in 2022.
In Australia almost 9,000 EVs were sold in just the first six months of 2021.
Governments in Australia are providing hundreds of millions of dollars in subsidies to accelerate the uptake of electric vehicles. This includes generous subsidies on the purchase of EVs.
Australian governments have set a target of 50% of all new passenger vehicle sales to be electric by 2030. There are currently about 800,000 passenger vehicles sold each year in Australia. If half of them are EVs in 2030, that would be 400,000 electric vehicles sold per year.
Every one of those proud owners of a new EV will need a charger installed at home. Each one of them will look for a qualified electrician to install the charger.
For you to win this business, owners of new EVs need to find you on Google.
Get Found on Google
How do new EV owners find you?
They go to Google and search for an “EV charger installer” in your area. They click on the websites at the top of the search results, visit the site and call the electrician.
If you want to profit from this revolution, now is the time to claim the top of the Google search results. Get to the top of the page now and you will beat your competition before they have even spotted the opportunity.
As sales of EVs explode, people searching on Google for “ev charger installers” will explode right along with it.
This is where we can help.
We have already been successful in helping our clients to the top of Google’s search results for “EV charger installation” and other queries.
These rankings are driving traffic to their websites and those visits are converting into jobs.
The good news is that, at the moment, the competition is very light. Only a few companies are awake to this opportunity. But that will not last long.
The time to act is right now. Like this very minute. Book a call with me and we can look at your company’s potential to take advantage of this opportunity.