Marketing 101 for Tradie Wives

12 Sep Marketing 101 for Tradie Wives

Because Getting Your Partner’s Business Found Online Shouldn’t Be Harder Than Getting Them to Pick Up Their Socks!

Running or managing your partner’s trade business is no small feat. Between scheduling jobs, managing invoices, and being the unofficial peacekeeper between them and the odd grumpy client, you’ve already got your hands full. But what about making sure their business *gets found* online? That’s where things like SEO, Google Ads, and websites come in—tools that can turn your tradie’s van from “just another ute” into a local legend!

 

And don’t worry—here at Marketing Movement, we’re going to break it down in a way that doesn’t require an advanced marketing degree (or a six-pack of energy drinks). Let’s get into it!

 

SEO: Making Google Fall in Love with Your Tradie (But in a Business-y Way)

SEO—aka Search Engine Optimisation—is like teaching Google how to recognise that your partner’s trade business is the best in town. Think of it like getting the perfect word-of-mouth recommendation, but online! SEO involves a bunch of behind-the-scenes stuff that makes your business appear higher in search results when people Google things like “plumber near me” or “electrician Wollongong.” You want to make sure your tradie is the first name that pops up—not buried on page 5 of search results where no one dares to venture!

 

But here’s the thing: SEO is a marathon, not a sprint. And there are a lot of agencies out there advertising that they do SEO, but they don’t do it properly. So check if they do:

– Onsite SEO

– Offsite SEO

– Technical

– What content do they include?

– Do they include Google Business and any local SEO?

 

SEO takes time to build, but the payoff? More phone calls and jobs. So, while your partner might be the one tightening bolts, SEO is quietly tightening the screws on your online visibility.

 

 

Google Ads: The Power Tool of Online Marketing

Google Ads are like the power tools of digital marketing—they get the job done fast. While SEO is about building your presence over time, Google Ads let you leapfrog right to the top of search results. You’re basically paying Google to put your tradie business front and centre when someone’s frantically Googling “emergency electrician.”

 

The best part? You only pay when someone actually clicks on the ad. So, it’s kind of like a “pay-as-you-go” strategy, but with more power than a cordless drill. And the beauty of Google Ads is the flexibility—you can pause, adjust, or fine-tune your campaigns whenever you need to. Just like finding the right setting on a tradie’s power drill, you’ll fine-tune these ads for maximum impact!

 

Websites: Your Online Jobsite

Your tradie’s website is their digital home base—it’s like the front yard of their business, and just like any good tradie, it needs to be well-maintained. An outdated or hard-to-navigate website is like rocking up to a job with rusty tools—it’s just not a good look. A solid website should be clean, simple, and show off what your tradie does best. Whether it’s a gallery of their past work, an easy-to-use contact form, or just making sure the phone number is really easy to find (because, let’s face it, most people want to call, not fill out forms), your website is the first impression that can turn a visitor into a paying customer.

And when it comes to websites, there’s so many platforms out there to choose from. Hands down, WordPress is best, and best for SEO, but it’s a steep learning curve, and usually comes with an increased upfront spend if you outsource it (totally worth it if it’s in your budget). If you’re wanting a DIY website, Wix or Squarespace are your best bet, but keep in mind that you’re likely going to be repaying those costs later down the track when you want to convert to a better-performing WordPress site.

Plus, Google loves websites that are fast, mobile-friendly, and up-to-date—so keeping things fresh will help with that whole SEO thing we talked about earlier!

 

Marketing Retainers: Your On-Call Marketing Tradie

Now, onto marketing retainers. Think of them as having your very own marketing tradie on speed dial. Just like how you’d call a pro to fix a leak or rewire the house, a marketing retainer means you’ve got experts working behind the scenes to keep your website, SEO, and ads running smoothly without you having to worry about it. From tweaking Google Ads to adjusting your SEO strategy and even giving your website a spruce-up, a marketing retainer keeps everything running like a well-oiled machine.

It’s an investment in consistency—like a regular service for the van. Sure, you could do some things yourself, but having the pros handle it just saves you the hassle and keeps things humming along.

 

Wrapping It Up (Like a Tradie’s Lunch)

Marketing might seem like a foreign language at first, but once you’ve got the basics down, you’ll be speaking it like a pro. From getting your partner’s business found on Google to keeping their website looking slick, these marketing tools will make sure your tradie stays in demand (work wise… naturally).

 

So, whether you’re curious about SEO, thinking about trying Google Ads, or ready to get a pro on retainer, remember—it’s all about building a digital foundation as strong as your tradie’s work ethic (or at least as strong as their morning coffee game). Now, go forth and conquer the marketing world, one Google search at a time!

 

Choose your marketing discount

And if you’d like to chat to the pros, feel free to give us a call. For the month of September, we’re running a “Choose your own adventure campaign” where you control your discount! We’re offering:

? $750 off your first month of SEO

? $500 off any new website

? First month free for Google Ads

? 50% off your first month of Meta Ads

? 20% off all logo and branding packages

? 20% off all copywriting

? 20% off all strategies

? 10% off video marketing packages

Visit us at www.marketingmovement.net/sale or email [email protected] for more information.

 

Guest blogger:

Meg Storey www.marketingmovement.net

Meg is the founder of Marketing Movement, a full scope digital marketing agency, based in Kiama, near Wollongong NSW, with a team spread across Australia. Meg has worked in marketing and communications for over 15 years, and also consults around people, systems and culture. Outside of work, you’ll find Meg calming her perfectly chaotic family of five, scootering with her kids, nature walking and singing (badly) to show tunes. A glass of wine is often enjoyed (needed) on the weekends!