
20 May HOW TO MARKET YOUR TRADES BUSINESS AND BUILD YOUR BRAND
While marketing your trades business is central to attracting new customers, it’s often put on the backburner due to the demands of the job. Then, once it’s on the backburner, it’s hard to know where to start when you do find the time.
To help you out, we’ve come up with some top tips for building your brand, attracting new customers, and retaining the ones you’ve already got.
Building Your Trades Business Brand
Building brand awareness is the key to attracting new customers and it requires much more than occasional posts on your Facebook or Instagram page.
To start the process of building your brand you need to:
· Create a strategy
· Research your target market
· Understand your competitors
· Hire the right people
For more on how to go about the above, along with some great tips and free online tools, check out the Building Your Brand section in our Ultimate Marketing Guide for trades businesses.
Attracting New Customers to Your Trades Business
Obviously, the number one aim of any marketing strategy is to attract new customers and increase revenue. These days, this means having a strong online presence, ensuring your trades business appears in the places your customers are looking.
To attract new customers you need to:
· Go digital
· Boost your SEO
· Use social media
· Get involved in your community
· Invest in advertising
Want to learn more about the steps involved in attracting new customers? Download our free guide to find out.
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