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How to Choose the Right SEO Provider

How to Choose the Right SEO Provider

Search Engine Optimisation isn’t just a buzzword; it’s the engine that drives quality traffic to your website. For industries like construction, where personal referrals and word-of-mouth hold significant weight, a strong online presence becomes a silent partner in building your company’s reputation. Simply put, a solid SEO strategy ensures that when someone searches for construction services, your business pops up.

Understanding the Basics of SEO

At its core, SEO consists of several elements. Key among these are keyword research, on-page adjustments, and writing meta descriptions that get customers clicking thru to your site. For businesses in Australia, such essential services typically range from $500 to $2,000 monthly. This can vary based on your website complexity and how competitive your specific niche is.

The Key Types of SEO Providers

Finding a reliable partner for your SEO can be confusing if you are new to this field of work. Effectively, like any industry, there are big and small players. However, in the online world, there are also remote based services. Your three options are:

  1. Big Agencies
  2. Offshore Services
  3. Local SEO Business

Figure 1 Choosing an SEO service is like Goldilocks and the Three bears, which one is the right size and fit?

Big Agencies: A Closer Look

Bigger isn’t always better. Large agencies, while comprehensive, might not always offer the nuanced, personal approach a small construction business needs. High overheads might also translate to heftier fees and less personalised attention. Their broad strategies could overlook the unique needs of niche sectors like construction. Remember to ask them whether they offload their work to offshore virtual services. Like the difference between a large builder and a small builder, you need to decide if you want personalised service or to be treated like a number in a large system.

Offshore SEO Services: Tread with Caution

There is a plethora of services based in countries such as India, Pakistan and the Philippines. Cheap pricing from some of these offshore providers can be tempting. However, potential pitfalls range from low-quality work that negatively impacts rankings to communication gaps and accountability issues. For example, what do you do when they stop responding to your emails?! It’s essential to remember, with SEO (indeed with any service) you get what you pay for. Keep it local. Play safe.

Figure 2 Buying local and supporting local is not just for food and produce!

Choosing a Local SEO Business

Right around the world there is a significant trend towards supporting local. People do business with people and it is important to build relationships to achieve results in your business. With relationships we build trust and personalised outcomes.

Nowadays, being ‘local’ has broader appeal because of the technology such as Zoom and Teams. This means that a business on the east coast might partner with a provider on the west coast and vice versa. Effectively they are still local to Australia, just geographically distanced which is minimised thanks to technology. I have worked with a business coach in the past who was on the opposite side of the country and we became close buddies, even though we only met twice!

When considering your SEO service, I would encourage you to use an Australian service that is ‘right-sized’ for your business.

Worried about ‘breaking the bank’ with expensive monthly costs?

Most SEO service providers sign up businesses to ongoing long-term contracts. Some of these can have nasty clauses that lock you in so please read any contracts carefully.

Figure 3 Choose a service that won’t break the bank!

An Alternative to Monthly Costs

While ongoing SEO is important, you can achieve a lot with ‘bursts’ too. Mrs Bloggs has a refreshingly different approach that is disrupting the sector.

Mrs Bloggs off one-off packages that hit your SEO efforts in concentrated ‘bursts’. These include our SEO Foundations to get the essentials setup and the powerful Traffic Booster Package that you can apply once your essentials are in place. These packages ensure you get a solid kickstart for your SEO journey without ongoing financial commitments and yet another monthly overhead cost.

This model challenges the norm, providing flexibility to businesses to spend when they can afford it and removes the stress of a monthly overhead.

Aggressive Growth with a Comprehensive SEO Approaches

For those looking at aggressive growth, a deeper dive into SEO might be the ticket. After assessing your website, Mrs Bloggs prepares a SEO plan for activity across a 12-month period. Once you see the plan, you will have the option to condense or front-load some of this activity into a shorter period of time to super-charge your efforts.

A common complaint from people is that they have no idea what their SEO service actually does for them. Again, Mrs Bloggs is a disruptor, providing a clearly laid out plan that allows you to pick and choose what you want implemented based on Mrs Blogg’s ‘best-bang-for-buck’ recommendations and what fits within your budget. Now that sounds like a true partnership.

Summary – SEO is an investment

SEO isn’t just a cost; it’s an investment in your business’s future. While prices vary, understanding the value you’re getting is paramount. Instead of merely seeking the cheapest or the biggest providers, aim for a balanced, specialised solution that aligns with your needs and budget.

As the construction sector continues to evolve, you MUST make sure your online presence does too.

Remember, your website’s visibility is as important to your business as the quality of your brick-and-mortar projects!!

Ready to Find Out More?

Contact Suzanne Burke at Mrs Bloggs and let’s put your business on the path to online SUCCESS.

Email: [email protected] | Web: www.mrsbloggs.com

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