GUEST BLOG: Building Trust Online: 7 Tips For Tradies

GUEST BLOG: Building Trust Online: 7 Tips For Tradies

Building trust in the workplace is essential for gaining new clients. And it’s no secret that many people choose tradesmen they know, like and trust – after all, they want to know that you’ll get the job done to a high standard. And while prospective clients can get to know and like your business quite quickly – it takes time to build trust.

Did you know that your website is a valuable tool for building trust with prospective clients? It’s one of the first places they visit, and it can have a significant impact on whether they choose to follow through with your trade…

Let’s take a look at my top tips to establish trust with prospective clients on your website.

7 ways to win your customer’s trust through your website 

Know your audience

First and foremost, you must understand who you are writing your website conten for. Who are your ideal customers? Do you mostly work with domestic or commercial clients? By thinking about the level of understanding your audience has, you can write in a way that engages them. And when you write about your products and services, it’s best to steer clear of industry jargon.

Make it about the customer

If a prospective client is looking around your website, chances are they have a problem that needs solving. They’re looking for information on how you can help them. By writing in a way that clearly states what your trades business can do for them, they’re more likely to engage with you. 

Have a Frequently Asked Questions (FAQ) page

A fantastic way to build trust is to make information readily available to prospective clients. The best way to do this is through an FAQ page. Put simply, the more knowledge a client has about your service, the more they begin to trust you.

And not only will it build trust and make life easier for your visitors – it will also save you time as you won’t have to answer their queries via phone or email. 

Show your human side

Now more than ever, your prospective clients want to connect with a real human. They want authenticity – and this is something that will come across on your website. The best way to build trust on your website is to be true to yourself, and don’t try to be something you’re not.

Your prospective customers will lose interest if they feel your website is not authentic, or if your writing comes across as overly formal or robotic. And why not add a photo of yourself and your team to add a human touch? 

Give a freebie

Who doesn’t love a freebie? Now, I’m not suggesting you work for free – but giving your prospective clients some free advice is a great way to build rapport. This could be something as simple as some advice over a phone call or offering a free quoting service.

By giving prospective clients the time of day before they’ve handed over any money, you’ll show them you’re honest and genuine.

Show off your reviews

Nothing grows trust quite like hearing/reading standout reviews from a third party. Begin by asking for reviews from your clients and then display them on your website.

Another way you can showcase your reviews and previous work is through case studies. When putting together case studies, clearly describe the outcomes you achieved for your clients, as well as before and after photos to back this up, then finish with a review from the client you completed the work for.

Be reliable

Make it clear how you would like prospective clients to contact you and be prompt in responding to them. If you want them to phone you, do your best to answer all calls or return messages promptly.

If you have an online enquiry form, ensure you inform potential clients of the period in which they can expect a reply. And when you follow through with this promise, you’ll already begin to build the trust.

And finally, whatever your contact preference may be, make it the most obvious choice on your website. For example, if you want potential clients to phone you, place your number in big, bold letters in a spot that’s clearly visible.

Need more help?

We hope you’ve found these expert tips helpful, and that you use them on your website to begin building trust and relationships. If you’d like help with writing website content that will win your clients trust, please feel free to contact us to arrange a chat.


Hi, I’m Lyndall Guinery-Smith, business owner and chief word wrangler at The Professional Writer. My team and I write content dedicated to attracting and engaging your ideal clients … and improving your bottom line. This includes website content, capability statements, company profiles, team bios, business award nominations, blog post packages and more. We happily work with clients all over Australia. Email us to arrange an obligation-free discussion about your latest project.  

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