09 Nov Social Media – Can’t Live With It, Can’t Live Without It!
These days, with so much emphasis on Social Media, business seems to be 24/7.
Endless quote requests, reviews being made, enquiries…and it seems if you don’t respond almost immediately, you lose the opportunity. Business hours as we knew them, no longer exist. Sure, you can still only work during the usual 9-5 business hours, but if you do does this put you at a disadvantage if you’re not moving with the times? Where do you draw the line?
As TradieWives generally speaking we are just focusing on doing our best to navigate the trade industry, which is something most of us are pretty unfamiliar with when we start out working with our partners. On top of that we have to keep up with the fast paced world of social media platforms and not only keep up, but also be ahead of the game. We spend so much time researching and learning, when do we actually find time to apply it?
Just 2 days ago, I learnt how to do Instagram stories (I know 33 going on 80!). It’s funny because watching other people’s Instagram stories it looks like everyone has got it together. But that’s just it – Instagram stories are just life’s highlight reels. This is where this new way of business (and life) becomes so stressful and overwhelming, because we are constantly comparing ourselves to others (highlights).
I read an article recently about how time on digital media has replaced time once spent enjoying a book or watching TV or getting outdoors! It also discussed how people who spend more than 7 hours a day on screens are twice as likely to be diagnosed with anxiety or depression as those who spend only one hour. They warned that, particularly children, who spend too much time on social media risk sleep problems and the loss of social skills through the lack of face to face contact.
It’s pretty sad. Is this where the world is going? Where do we go from here?
Here are my thoughts:
1. Don’t compare yourself to others. People don’t post their failures on social media. This is so important to note. These days we are so overexposed to other peoples lives, our perspective is so out of whack.
We always compare ourselves to others, but the thing is, social media is actually so far removed from real life. One of my favourite sayings is ‘don’t compare your behind the scenes to someone else’s highlight reel.’
2. Don’t overwhelm yourself. Pick one social media platform, get the hang of it and move on to the next one. You don’t have to use them all, learn them and then you will soon get a feel of what works best for you or which you enjoy the most (this is important, the more you enjoy it, the less it will feel like work and in turn the less stressed you will be).
3. Set boundaries. Perhaps dedicate one hour at the end of a day over a glass of wine (or first thing in the morning with a coffee) for all things social media. Train your clients to only contact you during business hours. Craig sometimes gets texts from clients at 11pm at night asking him questions! Probably the least ideal thing you can do in this situation is respond as then it makes the client think this is ok with you to text at this time (and of course for some it is, just not us).
I recently had dinner with someone and her phone rang while we were chatting. She turned her phone to silent and when I prompted her to answer she said that people always called her at really inconvenient times so she wouldn’t answer and call when she was free. She said the more available she was, the more people would feel like they could call her at these times knowing they weren’t ideal. Her exact words were ‘they always call me when they know I’m busy. I ignore them and call back when I’m ready – that’s how you train them.’
Lets face it, are our ideal clients the ones who contact us no matter what time of day it is or the ones who respect that there are generally set business hours?
Of course, these are just my ponderings. I’d love to know your thought about this. How do you manage the life of all things social media and beyond? x
** If Social Media isn’t your strong point and you don’t like the idea of tackling it, or you just need some assistance to lighten the load. Have look at our Directory page – there are a couple of great businesses listed that can help you out with this **